Post by account_disabled on Jan 16, 2024 3:58:48 GMT
Like the rest of digital marketing, it experiences fresh changes and trends every year — and keeping up with those changes is a must for your business. If you don’t stay on top of things, you’ll fall behind your competitors. To that end, we’ll use this page to go over some of the most significant advertising technology trends going into 2024. Knowing these trends is important for staying ahead of the curve, so even if you don’t follow every one of these trends yourself, at least be aware of their significance. The seven 2024 adtech trends we’ll go over include:
First-party data Artificial intelligence Increase in video ads Greater Job Function Email List focus on TikTok Audio and connected TV Contextual targeting In-app ads Keep reading to find out more. Then, to learn more about digital marketing, just subscribe to our email newsletter! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) 1. First-party data The first item on our list of 2024 adtech trends is first-party data.
In the first half of 2023, Google announced plans to phase out third-party cookies — that is, cookies that are placed on a user’s device by websites other than the ones they visit. This change is being made to help improve user privacy, and it will roll out over the course of 2024. In the wake of this shift, businesses are moving toward a heavier reliance on first-party cookies — those that only function on the websites users actually visit. data is tracked and stored, which in turn will affect the way that ad targeting is set up.
First-party data Artificial intelligence Increase in video ads Greater Job Function Email List focus on TikTok Audio and connected TV Contextual targeting In-app ads Keep reading to find out more. Then, to learn more about digital marketing, just subscribe to our email newsletter! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) 1. First-party data The first item on our list of 2024 adtech trends is first-party data.
In the first half of 2023, Google announced plans to phase out third-party cookies — that is, cookies that are placed on a user’s device by websites other than the ones they visit. This change is being made to help improve user privacy, and it will roll out over the course of 2024. In the wake of this shift, businesses are moving toward a heavier reliance on first-party cookies — those that only function on the websites users actually visit. data is tracked and stored, which in turn will affect the way that ad targeting is set up.