Post by account_disabled on Jan 9, 2024 5:42:27 GMT
Select "Manual placements". Top Places: Facebook News Feeds, Instagram, Instagram Stories. Ad settings. – Select the format (one image). – Upload a Creative (image or video). - Write the text (the text must contain a call to action). – Fill in the other fields depending on the chosen advertising goal. – If you drive traffic to the site, mark the link with a UTM tag (see this video for details ). Publish an advertising campaign. After passing moderation, monitor the performance of your advertising campaign. How to analyze the effectiveness of advertising companies Apart from all this, I would like to share some information regarding the analysis of the effectiveness of advertising campaigns and the key indicators that you should pay attention to. Reach and Impressions.
First of all, measure the reach of your advertising campaign and the number of impressions. It's important to understand how large your audience is and how often they see your ad. CRM (cost per 1000 impressions). Be sure to pay attention to the cost of impressions (CRM). Sometimes the high cost of impressions can make it difficult to achieve your KPI due to the high cost of the audience. Audience frequency. to how Phone Number Data often your ad can be shown to a single audience. audiences, and after a certain point, additional impressions may not bring the desired result. If your audience has seen your ad many times, it can lead to costs without corresponding results. What is the ideal frequency? Regarding the ideal frequency in advertising campaigns in Ukraine, I would recommend going beyond the general frequency threshold of three and further analyzing the results carefully. It is important not only to observe the overall frequency during the campaign, but also to pay attention to its changes in dynamics.
See how many times your ad was shown yesterday and the day before yesterday, and compare with the statistics of the last month or since the start of the campaign. If you notice a decline in performance and an increased frequency, then this may be a signal to restart the campaign or take other measures to maintain its effectiveness. It is important to respond to changes in time and adapt your strategies to new conditions. It is also important to pay attention to CTR (click-to-impression ratio). This indicator indicates how much the audience responds to your advertisement and how interesting the corresponding offer is. If your CTR is low (for example, less than 1% for a
First of all, measure the reach of your advertising campaign and the number of impressions. It's important to understand how large your audience is and how often they see your ad. CRM (cost per 1000 impressions). Be sure to pay attention to the cost of impressions (CRM). Sometimes the high cost of impressions can make it difficult to achieve your KPI due to the high cost of the audience. Audience frequency. to how Phone Number Data often your ad can be shown to a single audience. audiences, and after a certain point, additional impressions may not bring the desired result. If your audience has seen your ad many times, it can lead to costs without corresponding results. What is the ideal frequency? Regarding the ideal frequency in advertising campaigns in Ukraine, I would recommend going beyond the general frequency threshold of three and further analyzing the results carefully. It is important not only to observe the overall frequency during the campaign, but also to pay attention to its changes in dynamics.
See how many times your ad was shown yesterday and the day before yesterday, and compare with the statistics of the last month or since the start of the campaign. If you notice a decline in performance and an increased frequency, then this may be a signal to restart the campaign or take other measures to maintain its effectiveness. It is important to respond to changes in time and adapt your strategies to new conditions. It is also important to pay attention to CTR (click-to-impression ratio). This indicator indicates how much the audience responds to your advertisement and how interesting the corresponding offer is. If your CTR is low (for example, less than 1% for a