Post by account_disabled on Dec 26, 2023 4:40:09 GMT
The Google ecosystem and web analytics are subject to numerous changes and are constantly being improved in order to maintain user privacy and operate in accordance with the guidelines of the GDPR regulation on the protection of personal data. One of the expressions of these changes is a completely new service - Google Analytics 4 - which on Saturday, July 1, will fully replace the previously available Google Analytics Universal. How to configure and implement Google Analytics 4 (GA4) for your website or store? Check out our guide. DOWNLOAD FOR FREE Are you getting lost in GA4? Download our guide and see how easy it is! We have created a guide for everyone in which we simply discuss the most important changes and novelties in Google Analytics. We show, among others: what it looks like in GA4: website traffic analysis conversion tracking content effectiveness testing verification of the effectiveness of internet marketing and many others. With us you will get to know all the most important reports and see how to modify them to gain valuable data. DOWNLOAD ebook-ga4 What is Google Analytics 4?
Google Analytics 4 replaced Google Analytics Universal in WhatsApp Number List October 2020. Since then, GA4 has been the default version of the service for all new users, but as of July 1, Google Analytics Universal will no longer be available. Why use Google Analytics 4 (GA4)? The purpose of a website or store is to provide users with information about products or services and turn them into loyal, returning customers. To accomplish these tasks, you need to know where your audience comes from, what interests them most, and which elements on your website have a key impact on their purchasing and investment decisions. . Recording and analyzing data with GA4 will help you build a digital marketing strategy that will drive more website traffic and increase the number and value of conversions. This service introduces an improved data presentation model - based on events and focusing on user behavior and conversion paths. Google Analytics Universal and Google Analytics 4 - what changes? What changes await Google Analytics 4 users compared to the previous version? A new way of collecting data in GA4 based on events .
The most important change is the new way of collecting data, which focuses not on sessions (as in the case of Google Analytics Universal), but on events. This will give you, as a website owner, more detailed data on how users interact with your website or store. This change was de facto forced by changing realities. More and more users are visiting websites through various devices. Google Analytics treated input from a new device as a new session and did not combine data. In the case of Google Analytics 4, the tool collects data simultaneously from various devices - mobile and desktop. Google Analytics Universal's focus on collecting data using cookies is also becoming less and less effective, distorting the data picture. Moreover, cookies may violate the provisions of the European Union GDPR on the protection of personal data, therefore they may be withdrawn in the future. See what we wrote about web analytics without cookies. Increase sales in your online store! INVEST IN A GOOGLE ADS CAMPAIGN Google Analytics combines desktop data and traffic data from the mobile application, making the information more reliable. The tool allows you to measure clicks on outbound links, scrolling, file downloads and much more. The tool also implements a new data attribution method , which connects user actions with conversions. This way, as a site owner, you will know what activities and channels contributed to achieving your goal. Customer shopping path in GA4 In Google Analytics 4, the collected data focuses on the real reconstruction of the customer's purchasing path. As a website owner, you can learn where a user came to your site, how they interacted with it, when and how they converted, and how you kept them engaged after they achieved their goal.
Google Analytics 4 replaced Google Analytics Universal in WhatsApp Number List October 2020. Since then, GA4 has been the default version of the service for all new users, but as of July 1, Google Analytics Universal will no longer be available. Why use Google Analytics 4 (GA4)? The purpose of a website or store is to provide users with information about products or services and turn them into loyal, returning customers. To accomplish these tasks, you need to know where your audience comes from, what interests them most, and which elements on your website have a key impact on their purchasing and investment decisions. . Recording and analyzing data with GA4 will help you build a digital marketing strategy that will drive more website traffic and increase the number and value of conversions. This service introduces an improved data presentation model - based on events and focusing on user behavior and conversion paths. Google Analytics Universal and Google Analytics 4 - what changes? What changes await Google Analytics 4 users compared to the previous version? A new way of collecting data in GA4 based on events .
The most important change is the new way of collecting data, which focuses not on sessions (as in the case of Google Analytics Universal), but on events. This will give you, as a website owner, more detailed data on how users interact with your website or store. This change was de facto forced by changing realities. More and more users are visiting websites through various devices. Google Analytics treated input from a new device as a new session and did not combine data. In the case of Google Analytics 4, the tool collects data simultaneously from various devices - mobile and desktop. Google Analytics Universal's focus on collecting data using cookies is also becoming less and less effective, distorting the data picture. Moreover, cookies may violate the provisions of the European Union GDPR on the protection of personal data, therefore they may be withdrawn in the future. See what we wrote about web analytics without cookies. Increase sales in your online store! INVEST IN A GOOGLE ADS CAMPAIGN Google Analytics combines desktop data and traffic data from the mobile application, making the information more reliable. The tool allows you to measure clicks on outbound links, scrolling, file downloads and much more. The tool also implements a new data attribution method , which connects user actions with conversions. This way, as a site owner, you will know what activities and channels contributed to achieving your goal. Customer shopping path in GA4 In Google Analytics 4, the collected data focuses on the real reconstruction of the customer's purchasing path. As a website owner, you can learn where a user came to your site, how they interacted with it, when and how they converted, and how you kept them engaged after they achieved their goal.