Post by account_disabled on Feb 27, 2024 6:24:09 GMT
Quarantine hit the advertising market of Ukraine. Many companies were forced to reduce and optimize their budgets. But Internet advertising was able to survive the crisis almost painlessly. Moreover, according toupdated forecasts of the All-Ukrainian Advertising Coalition (VRK)as of July 2020, the volume of digital advertising in Ukraine increased by 9%. Thus, specialized industrial media associations and experts took part in the traditional summing up of the half-year results. After the survey, VRK was also able to compare how much the advertising market volume forecasts have changed compared to those it made in December 2019. The volume of advertising media market Ukraine 2020: table The volume of advertising market Ukraine 2020 The volume of the advertising market of Ukraine in 2020.
Source: All-Ukrainian Advertising Coalition (VRK) The table shows that the impact of the global COVID-19 pandemic had the greatest impact on advertising EL Salvador Mobile Number List in cinemas, due to the temporary suspension of the establishments. There is also a significant reduction in the amount of advertising in OOH Media and print media. There is slight stagnation in the radio segment. Their advertising volumes have not changed much compared to 2019. As for Internet advertising, there is an increase of up to 9%. If the current trends are maintained, the increase in market volumes will occur gradually until the end of the year. It will touch on banner, responsive media, contextual and search ads. Importantly! Read Webpromo case studies,how responsive display ads brought +75% conversionandhow dynamic creatives in Facebook Ads helped increase conversions by 64%.
Market volume of marketing services Ukraine 2020: table The basis for evaluating the Marketing Services market from the International Association of Marketing Initiatives (IMA), in addition to an expert survey, is also the Rating of Marketing Services Agencies according to their income. Market volumes of marketing services of Ukraine Volumes of the Ukrainian marketing services market in 2020. Source: All-Ukrainian Advertising Coalition (VRK) In December 2019, growth was predicted in the volume of the marketing services market, but the pandemic brought its plans. More than four months of quarantine reduced the entire market by 21%. The greatest decline is observed in the field of event marketing, as it involves "contact" methods of communication. Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail In the new realities of the coronavirus pandemic, trends for online events persist.
Source: All-Ukrainian Advertising Coalition (VRK) The table shows that the impact of the global COVID-19 pandemic had the greatest impact on advertising EL Salvador Mobile Number List in cinemas, due to the temporary suspension of the establishments. There is also a significant reduction in the amount of advertising in OOH Media and print media. There is slight stagnation in the radio segment. Their advertising volumes have not changed much compared to 2019. As for Internet advertising, there is an increase of up to 9%. If the current trends are maintained, the increase in market volumes will occur gradually until the end of the year. It will touch on banner, responsive media, contextual and search ads. Importantly! Read Webpromo case studies,how responsive display ads brought +75% conversionandhow dynamic creatives in Facebook Ads helped increase conversions by 64%.
Market volume of marketing services Ukraine 2020: table The basis for evaluating the Marketing Services market from the International Association of Marketing Initiatives (IMA), in addition to an expert survey, is also the Rating of Marketing Services Agencies according to their income. Market volumes of marketing services of Ukraine Volumes of the Ukrainian marketing services market in 2020. Source: All-Ukrainian Advertising Coalition (VRK) In December 2019, growth was predicted in the volume of the marketing services market, but the pandemic brought its plans. More than four months of quarantine reduced the entire market by 21%. The greatest decline is observed in the field of event marketing, as it involves "contact" methods of communication. Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail In the new realities of the coronavirus pandemic, trends for online events persist.